As a Swedish company, we cannot look away from the uncomfortable truth: many families with children in our own country are living in poverty. For too many, everyday decisions involve impossible choices – food or warm clothes, safety or stability. No child should grow up feeling that their future is limited before it has even begun.
That is why we support the City Mission and the vital work they do. Their efforts reach far beyond emergency assistance. Yes, they provide food, clothing, hygiene products, and safe spaces. But they also create belonging, offer meaningful activities for children and young people, and provide guidance that helps people move out of vulnerable situations for good. Their work is about dignity, hope, and the opportunity to build a better life.
In a world marked by global uncertainty and rising local need, taking social responsibility is no longer optional – it’s essential. Together, we can help build a more humane society where no one is left behind.
By standing with the City Mission, we contribute not just to immediate relief, but to real, lasting change.
Would you like to be part of this important mission? Please support your local charity this Christmas!

